Author name: Marko Blevinser

. Understanding Corporate Social Responsibility (CSR) The Evolution of CSR Reflecting on the evolution of Corporate Social Responsibility (CSR) over the years, I acknowledge its transformation from a philanthropic approach to a strategic business imperative. Initially, businesses viewed CSR as a way to contribute to society through charitable donations. However, in today’s dynamic business landscape, […]

For organizations, associations, and clubs that rely on a membership model, retaining members is just as important as acquiring new ones. Membership renewal is a pivotal aspect of a thriving community, whether it’s a professional association, a fitness center, or an online network. Ensuring that members feel valued, engaged, and motivated to renew their memberships

  Understanding Digital Transformation The Concept and Drivers of Digital Change When delving into the realm of digital transformation, I see it as more than just a technological upgrade. It involves a fundamental shift in how businesses operate, driven by various factors that propel change in the digital landscape. The concept encompasses the integration of

  Understanding Disruptive Innovation The Theory Behind Disruptive Innovation In understanding disruptive innovation, it’s crucial to grasp the theory behind it. Disruptive innovation, coined by Harvard Business School professor Clayton M. Christensen, refers to the process by which a new entrant in the market introduces a simpler, more affordable product or service that gradually gains